My company, Ember Arts, chose Becky Straw as our Fall 2012 Ember Hero. We’re donating 50% of all online sales now thru November 9th to her organization, The Adventure Project! Shop our new Fall Lineup here!
Do not start a nonprofit, says Becky Straw, co-founder of The Adventure Project, a nonprofit. She makes a strong case. If you start a nonprofit you’ll be broke, stressed, and you’ll have to be boring while you work long hours with no money. You will be rejected a lot. And, by the odds, you’ll fail within a few years.
Becky has been through all of it except the failing. For the last two years she lived couch-to-couch, maxing out her credit cards and relying on gracious friends and family, and working with her co-founder Jody Landers to build the foundation of an enormous vision. They aim to create one million jobs in the developing world within a decade.
Sitting across the table from Becky in a cafe in Kampala, the capital city of Uganda, she says she’s tired from flying across the world and spending three long days in the field catching up with a social business she partners with. Still she crackles with energy. I’ve been in the country three extra, less busy days and I’m fading with jet lag. She shares with me the grand vision she and her partner are building, lamenting that it’s hard to shrink it down to the elevator pitch that many would-be backers want.
Her vision sees good businesses in poor countries as the final solution to poverty, and to many other endemic problems, like access to clean water and affordable healthcare. The Adventure Project aims to focus international attention and money on these businesses, helping them scale and make the biggest positive impact.
And, in a way, it all started with swimming.
“As a kid I was terrible,” Becky told me later over email. “I’m not trying to be modest, I have multiple last place ribbons to prove it.” Then, when she was twelve, a swim coach took her aside and gave her this advice: “Everything in life is 90% hard work and only 10% talent, so just work harder than everyone else.”
“That stuck with me, and he was right,” said Becky. “I put my head down and never stopped trying.” Her hard work earned her a scholarship to swim collegiately on a team that won two conference titles. She still wasn’t the fastest on the team (“I was the worst of the best”) but, she recalls, “it didn’t really matter to me, because I learned that I love to work hard, and will go to great lengths to make something happen.”
“I experienced that feeling that hits you in the gut, and you know you’ll never be able to live blissfully ignorant again.”
That sort of determination, ‘Grit’, as it’s often called, is being hailed by top researchers as one of the most important characteristics of successful people. And Becky clearly has large grit reserves. Which means that she could likely succeed at just about anything: movie making, real estate development, technology startups, fields that could win her fame or fortune or both. So why put all that determination towards stopping poverty?
“I think the main experience for me was volunteering in Romania after college,” she said. A couple from Ohio ran a group home for kids who had been orphaned and abused. Some of them had been confined to cribs for the first ten years of their lives and had to learn to walk starting at age eleven.
“I experienced that feeling that hits you in the gut,” said Becky, “and you know you’ll never be able to live blissfully ignorant again. It made me horribly sad to see the vast disparity between the rich and poor. But it was also incredibly hopeful, because I witnessed resilience and love. And it gave me purpose.”
She earned a Master’s in International Social Welfare from Columbia before joining a fledgling non-profit called charity: water. Becky was employee number three, and helped launch one of the most innovative and successful non-profits in the world. She left charity: water during some challenging organizational growth pains and soon reconnected with a donor named Jody she had become fast friends with a year earlier during a trip to Liberia. Over dinner in Colorado they discovered their common passion for social enterprise and started a Google document titled, “Launch List,” filled with items like “Assemble a board” and “Get charitable status”.
They started in on the to do list in October 2010 and launched The Adventure Project a month later.
So far they have partnered with four social ventures in four developing countries, creating over 350 jobs. These businesses are helping solve the problems of hunger, water, environment, and healthcare, and are serving almost 900,000 people.
When I met her in Uganda she had been visiting one of these partners, a company called Living Goods that combines the Avon door-to-door sales model with the effectiveness of community driven healthcare. Women are trained as community health workers and visit the homes of their neighbors, checking on family health and offering advice and selling low-cost solutions where necessary.
On her organization’s blog Becky shares a story (with beautiful photos from Esther Havens) that epitomizes the impact she and Jody are having. A Ugandan woman named Gertrude, recently widowed and left with three young children, was hired and trained by Living Goods as they expanded to her village. When she started visiting homes she met a woman who had three children sick with malaria and no money for medication. Gertrude decided to trust the woman and paid for the medications herself before moving on to the next house. Two days later the children had recovered, the woman had repaid Gertrude for the medication, and the village was buzzing that Gertrude had saved these children’s lives. Now her new health business is booming and she can afford to send her kids to school. And all throughout the village she is known as “the Kind One.”
Becky’s dream, and the vision of The Adventure Project, is to take Gertrude’s story and multiply it by a million. One million new jobs. One million people solving their communities’ problems. One million families out of poverty. It’s the kind of goal that will take, more than anything, a lot of grit.